Creative Direction

In my current role as the Creative Studio Lead at Maxeon Solar Technologies, I'm managing a multi-disciplinary creative team. We deliver insight-based assets for a global B2B audience of solar distributors and installers as well as a B2C audience of end customers in both residential and commercial sectors of photovoltaic systems. I'm the go-to person for the creative vision and direction on all internal, external, legal, HR, client, IT, end customer, digital, event, photoshoot, drone videography, product demo materials. Working closely with the concerned departments, I have learned how to sustain a unified brand message across various touchpoints and for diverse audiences. I've also brought the creative flair and consistent approach to teams that have not been exposed to branding as a category before.

The creative challenges includes streamlining product-centric, technically-complex, and technology-worded messaging into content that's relatable to B2B2C and B2C audiences. Our team runs a rigorous localisation process to assure our English language assets translate well for the audiences in Italy, France, Belgium, Germany, Netherlands, Switzerland, Austria, Spain, Mexico, USA, Brasil, Canada, Australia, New Zealand, China, and Japan.
Following my creative direction, the Creative Studio at Maxeon Solar Technologies delivered multiple brand campaigns and far-reaching 360-degree assets such as:
  • branded content video and photography assets,
  • 3D animation,
  • 2D motion graphics videos,
  • social content videos,
  • event booth design,
  • social media content,
  • digital banners and website content,
  • logotypes and branded badges,
  • legal reporting,
  • merchandise,
  • sales leaflets, brochures, and one pagers,
  • internal branding templates,
  • case study edits,
  • behind-the-scenes event stories.
Creatively directed the first creative asset shoot in the company's history.
Built and managed a 6-person in-house Creative Studio team.
Managed content shoots in France, Italy, Germany, Austria, USA, and Singapore.
Below you will get a taste of the selection. Please reach out to me to see more examples of the above-mentioned work.

Video and animation work

360 degree branding

Print